Some Crunchy Numbers – 2011 In Review

As is tradition each end of the year people are reflecting on the results or performance of the previous year. So do I, and I have to say that I am quite proud of what has been reached. I thank all my readers for the attention they gave my blog and I hope that the content has been helpful in their professional lives. Anyway it was and still is my intention to write about developments in packaging technology and explain in detail the innovations, so that even professionals remotely related to packaging do understand the basics and background of packaging technology. And not only that, as I sincerely hope that my writings are igniting creativity and crossbreeding innovations.

Yesterday at exactly 00.00hrs my server WordPress supplied me with some crunchy numbers. Here they are. This blog was viewed 210,585 times in 2011. That’s an increase of more than 50% in relation with 2010.
The busiest day of the year was May 16th with 1,302 views. The most popular post that day was “Highlights of Interpack 2011 – The Third Day”. By the way the whole series of articles about the Interpack was a success.

In 2011, there were 61 new posts, growing the total archive of this blog to 257 posts. There were 589 pictures uploaded, taking up a total of 170mb. That’s about 2 pictures per day.

Where did they come from?

Most visitors came from The United States. The United Kingdom and India were not far behind.
Of all 210,000 visitors of Best In Packaging roughly 40% came from North America, of which 80,9% USA, 13,3% Canada, 3,7% Mexico, 0,2% Puerto Rico and 0,2% Costa Rica.
Roughly 25% of all visitors came from Europe, of which 22,5% UK, 9,6% Germany, 8,0% France, 6,5% Netherlands and 6,5% Spain.
Of the approximately 15% of visitors from Asia, 28,6% came from India, 11,1% Malaysia, 9,6% Thailand, 5,7% Singapore and 5,5% Philippines.
Australia supplied the blog with 83,2% of the 10% of all visitors from Oceania, while 16,6% came from New Zealand.
South America represented 5% of all visitors with Brazil 45,6%, 19,5% Argentina, 12,7% Colombia, 8,7% Chile and 5,1% Peru. Note: Don’t forget that I started in April 2011 a sister-blog (Excelência em Embalagem) for the Latin America region.
Finally Africa came up with another 5% of total visitors, with 44,1% from South Africa, 16,9% Egypt, 11,1% Tunisia, 5,0% Kenya, 4,4% Mauritius.

So far the visitors’ statistics. How did they find this blog?

With 660 followers (482 blog-followers and 178 Twitter-followers), 60,858 (30%) clicked directly to the Home-page  and 7,068 (3,4%) visited the Packaging Dictionary straightaway.
Search Engines, like Google, took care of 30% of all visitors, with search topics as vodka brands, best packaging, best in packaging, packaging innovations, and plastic codes.
A mere 5,7% (11,895) came through linkedin.com, while the rest (30%) came via websites and blogs which referred to one or more of my articles, such as packaginguqam.blogspot.com, packagingdigest.com, packagingcalculator.com, brazilinhotpants.wordpress.com, guiaenvase.com, boards.core77.com and many more.

Now what article of 2011 was most popular?
Playing With Paperboard – Origami In Folding Cartons
My vision: Packaging Trends in 2011 and beyond
Packaging Design with Corrugated Cardboard
January – Five New Packaging Innovations
February – Five New Packaging Innovations
Dual-Chamber Bottles

These statistics are of course a bit misleading as an article written in Jan or Febr 2011 has more chance to be clicked in that year than an article written in Nov or Dec. To illustrate the point “Highlights of Interpack 2011 – The Third Day” got the most visitors of the year in just one day, the day that the article was published May 16, 2011. As I said before all articles about the Interpack were very popular during that period of the exhibition. Consequently the month of May was the busiest month in terms of visitors. But during the following months the attention for the Interpack was declining in relation to other topics.

So interesting in this case is the popularity of a specific item over the years.
Apparently  the content of my articles have staying power, as also in 2012 more than one article from 2010 or even 2009, were under the most popular and frequently read:
The most popular of the previous years were:
Shaping Glass for Vodka – August 2009
Milk in a Pouch – Innovative and Sustainable – April 2009
Improving the Shelf Life of Fresh-Cut Fruits and Vegetables – Febr 2010
10 Fresh Packaging Ideas – June 2010
Innovative Dispensing Bottle Caps for Sensitive Vitamins – May 2009

Obviously there is a continuing and persistent interest for the topics I wrote about some time ago. I decided therefore to create an index-page, which should facilitate my readers to find older, but still popular articles more easily.

Let’s see what 2012 will bring us. There is many an interesting item to write about and several “coming-up” developments will turn around the packaging world. 2012 will be an interesting year.
Thank you for visiting this blog in 2011 and I hope to see you in 2012 again.

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