Packaging Design with Corrugated Cardboard

In a previous article I wrote about the interesting box constructions created with folding paperboard. It is not uncommon for paperboard to be folded in the most fantastic way, as the material has the perfect characteristics for it. That’s different with corrugated board. Always seen as an effective, but dull material used for shipping containers. However in the recent months we have seen several beautiful and effective constructions outside the general shipping container area.

Corrugated Board has a structure made from containerboard grades of paperboard. Single face corrugated has one sheet of fluted paper stuck to one flat sheet of paper, while Double face corrugated board is made up of one sheet of fluted material stuck between two sheets of paper. The word ‘flute’ refers to the wave shapes, or ridges, that are pressed into a sheet of material that has been softened by steam. This material is then sandwiched between flat sheets of material to form corrugated board. The flutes serve as protective cushioning and help strengthen a carton. Different widths and configurations of the flutes offer distinctive performance advantages.

As you can see, it is not a material with which you easily play an origami game. Nevertheless as said there are some beauties created from corrugated board.
The last few years we have seen the traditional shipping container transformed into a Shelf-Ready-Packaging with sometimes clever and eye-catching constructions. But today I want to show some interesting corrugated designs in consumer packs.

Norway – Dyrøy Ham
Somewhere high-up in the north of Norway you will find Dyrøy, a municipality (1,300 inhabitants) in the county of Troms. The municipality is named after the island of Dyrøy, today connected with the mainland with a bridge. However, most people are to be found in Brøstabotn on the mainland.
In this picturesque north European district, far away from the buzzing food markets of the world, you shouldn’t expect such a beautiful and simple packaging, in which the small meat producer, Dyrøy Foods, is presenting its products.
But as they believe in a honest approach, the quality of  traditional food, and the social and cultural aspects of The Good Meal, they produce high quality products, and consequently presents them in a packaging that could make them stand out as clear and different.
The meat packaging, designed by Tank Design, with offices in Oslo and Tromsø is a custom made hexagon shaped box, which stands out in the stores because of it’s characteristic shape, and its emphasis on the product inside.

The package is kept in 100% recyclable brown corrugated cardboard, supporting the honest and sober impression. The hexagon is easily stacked both in production, transportation and in shelves. Rasterised black/white images, picturing origin and consuming instructions, support the impression of solidity and tradition.

Canada – Eco lamp in an Eco packaging
This is an old one (2008) but still very topical. The eco-lamp is supposed to be environmental friendly, not in the materials used for it, but as an energy safer. It looks like the materials used to manufactured the lamp (a.o. mercury) influence the designers of the packaging to be environmental unfriendly also. Who doesn’t know the blister packaging used by almost all lamp manufacturers. It seems to be the only idea the designer can come up with. Ok, I know the rigid blister is used because it is fitting a supermarket environment in any means, but still there should be better solutions.

That brought Prof. Sylvain Allard of the UQAM University of Québec in Montréal (Montréal, Canada) to the real question: “What can we do to stop this nonsense?”

One of his students, Audrey Blouin, picked up the challenge and created the Eco packaging, using just one sheet of cardboard. It resists to shock and has a minimal impact on the environment. The solution is so simple and effective, that I don’t need words to explain the packaging.

One of the negative aspects of the energy smart lamps is that they contain mercury and they become very toxic on disposal. The package suggests that there could be a money refund on each lamp so that distributor and manufacturer could get them back for proper disposal.

Germany – Creative carrying aid for coffee to go
You see it everywhere. People with paper cups in their hand – walking, in cars, at train stations, on trains, in the tube or at the office. Yet coffee is more than just a delivery system for a small dose of personal pleasure. It’s also in ideal way to maintain contacts and share moments, as ad campaigns for the major coffee brands have emphasised for years.

But coffee for two (or more) inherently means juggling more than one cup at a time, and that’s not always easy to manage. Packaging designed for take-away can provide relief. Any successful solution has to be easy to handle, whether in a car, bus or train. It must be able to move several coffee cups at once, securely. And be easy to open – and of course be attractive too.

The STI Group in Lauterbach/Germany developed its “coffee to go” cup carriers to fuse all of these benefits into one solution. Furthermore as time is tight in the restaurant business, the packaging has to be easy to operate. An intelligent, pre-glued cardboard blank is used to set up the unit in one easy step.
The cup carrier can be held easily in one hand and offers space for three cups, as well as sugar packets and mixing sticks.

Russia – Beer Carrier for on-the-go
Mug is a Moscow chain of football pubs, which brews its own beer. It is a popular beer to take out and so Russian designer Ivan Maximov created The Mug Pub, a new concept for take away beer as well as a rebranding for the Mug pub.
The beer is filled into sturdy paper cups, complete with lids, and put into a corrugated cardboard carrier.  A special sticker is put on the top for each to identify the brew as well as the date it was filled. The new cup combines the form of the traditional beer pint with the sustainability of recyclable paper cups.

The carrier is folded in a very clever way, so that it can be reused for the next time you are collecting your pints.

Germany – CarryPack for Beverage Cartons
Compared with the conventional corrugated cardboard trays and plastic shrink films that are currently used to bundle a number of sales units, the Thimm CarryPack, designed by Jacek Imbrzykowski  of Thimm Verpackung GmbH + Co. KG, in Northeim, Germany, provides not only a convenient way to carry beverage cartons, but also a material-efficient and environmentally friendly alternative.

This promotional packaging is a stable carrying solution for beverage cartons, such as Tetra Briks, SIG Combiblocs, and will help consumers transport their beverages home from the store. A build-in reinforcing tape provides high load capacity of the integrated carry handle. Flaps reach under the corner tabs of the beverage packaging, thus ensuring stability.

The construction allows for the assembly of a special assortment of beverages by the producer. The exterior view of the packaging can be adapted in a variety of ways to allow for an optimal advertising message and to achieve a synergy with the primary packaging.

This packaging solution can be used both automated and manual in the packaging process.

Germany – Shipping packaging for Stielgläser
The increase in on-line trading has raised demand for mail order packaging. Display+Verpackung GmbH & Co. KG, in Neutraubling, Germany, designed a new patented insert, with which it is possible to safely package and send several different types of stem glasses, from champagne to red wine glasses, in the same packaging. The glasses are secured by a clever structure at the base and given extra support at the stem. This means they are effectively suspended within the outer packaging, with the empty space around them acting as a buffer.
For the glass producers, this construction has obvious advantages both from a logistics and a cost perspective.

3 responses to “Packaging Design with Corrugated Cardboard

  1. I am running out of words to praise your effort in this article. Great Job! Mr.Anton!

  2. Pingback: Beautiful Corrugated Packaging « Inside the Pac·

  3. Pingback: Some Crunchy Numbers – 2011 In Review « Best In Packaging·

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