A Perfect Complement with the Compliments of the Publisher

90939-Unter dem SafranmondHow can you get special attention in the book trade for one of your strong titles with which the (female) reader dives into great emotional worlds. This question stood at the top of the deliberations about how to market the new title of Nicole C. Vosseler, “Unter dem Safranmond” (Under the Saffron Moon) and published by the Lauterbacher publishing house Lübbe.

And when a critic wrote: “Unter dem Safranmond” is an entertaining love story that especially appeals to female readers moving them to tears.” the (marketing) idea was born.

The creative heads at ServicePlan, …… continue reading

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