Taking a Consumer Product to the Level of Fine Art

The bottle of the latest version of the exclusive FlowerbyKenzo fragrance is capped by an ingenious, high resolution flower image captured by Rexam via the latest in tampo printing technology.

90768-FlowerbyKenzo detail2The tampo printing process transfers the ink from an etched printing plate to any kind of surface using a silicone rubber pad. The main advantage of this method of printing is its ability to print on virtually any kind of irregular surface. It is used to print plastics, metals and ceramics. Constant refinement of this process, which in the case of FlowerByKenzo involves precise registration of the four colours, has resulted in a fragrance closure that showcases new levels of photographic realism with beautiful contrast and depth. …… continue reading

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