Pop Goes the Popcorn – the Pop-Up Popcorn Bowl

Popcorn is typically packed in a bag which is partially folded to enables it to inflate, as a result of steam pressure from the heated kernels, when placed in a microwave.

90741-1235bxIt is an area where innovation is almost unknown, although recently McCain’s introduced its McCain Popcorn Potatoes intended for microwave preparation.

UK retailer Marks & Spencer invited design students to explore the field of children’s packaging. Furthermore, the design had to take into account the environmental impact of packaging and child safety, and still be functional both for the consumer and for the producer and retailer.

The result was an ingenious popcorn pack, designed by Anni Nykänen, a student at the Lahti Institute of Design in Finland. The design has visual impact which is heightened by the transformation of the pack shape as the contents are heated in the microwave and expand. … read the full article.

2 responses to “Pop Goes the Popcorn – the Pop-Up Popcorn Bowl

  1. Dear A. Steeman

    Is this ingenious popcorn pack, designed by Anni Nykänen on the market yet?

    I would like to try and see this. realy like it 😉

    My Partner and I started a brandnew Graphic Design Compagny in the area of Amsterdam and I was also thinking that we sent our contacts one.

    Elke Kunneman, Motif

  2. Elke, as far as I know, the design isn’t on the market yet. Your best bet is to contact the Lahti Institute in Finland (I gave the website in the article) or google for Anni (I don’t know whether she has a website.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s