Popcorn is typically packed in a bag which is partially folded to enables it to inflate, as a result of steam pressure from the heated kernels, when placed in a microwave.

It is an area where innovation is almost unknown, although recently McCain’s introduced its McCain Popcorn Potatoes intended for microwave preparation.

UK retailer Marks & Spencer invited design students to explore the field of children’s packaging. Furthermore, the design had to take into account the environmental impact of packaging and child safety, and still be functional both for the consumer and for the producer and retailer.

The result was an ingenious popcorn pack, designed by Anni Nykänen, a student at the Lahti Institute of Design in Finland. The design has visual impact which is heightened by the transformation of the pack shape as the contents are heated in the microwave and expand. … read the full article.