Organic Essence’s EcoPak
The single paperboard containers for Organic Essence USDA organic certified Pure Shea Cream and Pure Shea Butter are holding creams, balms and oil-based products without the need for additional interior plastic or glass jars. The label, printed with soy inks, is biodegradable, made of 100% PCR paper affixed with an organic adhesive and glaze. The containers have a rolled edge bottom.
The EcoPaks are manufactured by Chicago Paper Tube & Can Company, Inc., headquartered in Chicago, a leading manufacturer of custom, high-end, round paperboard containers exclusively manufactured in the United States. With more than 110 years, Chicago Paper Tube & Can claims to be the oldest paperboard tube manufacturer in the U.S.
Paperboard tubes are constructed by first wrapping a layer, or layers, of paperboard around a winder that generates tubes of a specified diameter in long lengths, about 6′ long. The printed graphics are applied, and the tubes are re-cut to the package size. Depending on the type of ends or closures needed, the tubes are then sent to one or more of a variety of different finishing machines.
Barrier liners of different types are required for different products. In case the tubes hold barrier liners and non-paperboard ends they are generally called composite cans.
Although tubes generally are not manufactured from board with recycled content, Sonoco uses up to 55% recycled content in its composite cans.
Organic Essence claims that their new EcoPak paper jars are the ultimate in green packaging because even the label is biodegradable, meaning that consumers “can plant the product in the garden” and help the environment by doing so, is a monkey business. It might be biodegradable, but it is not in any way “helping the environment” as it doesn’t add any fertile value to the soil.
All their ‘pure natural’ claims should have been more sophisticated and true, if Organic Essence should have used PCR-paperboard in the first place (and not only for the labels) and embedded the paper layers with (flower) seeds, giving the consumer the pleasure of growing flowers by planting the empty jar. Organic Essence should have taken the packaging of Pangea as an example.
Pangea’s packaging for Ecocentric body/skin-care products is plantable! Out of the box and into the garden, Pangea’s moulded fibre box is the first of its kind. Pangea Organics collaborated with Seeds to Change, the largest producer of organic seeds, to create the first ever, 100% compostable, biodegradable and plantable product packaging. It is manufactured with zero waste and created from 100% post-consumer paper board, without glues and dies. Soak the box for one minute and plant it about 1” deep in soil. Before you know it, medicinal herbs, found in Pangea products, will spring up right before your eyes!
The Holiday Gift Box of Pangea Organics is a “clean” example of a visually appealing structure that supports a broader brand story. On the shelf, the product draws attention with its distinctly different design and its window through which the product can be smelled.
The typical design, the biodegradable nature of the cartons and the fact that they are embedded with wildflower seeds communicate the brand values. The inclusion of the seeds is not the least bit gimmicky. It embodies the full life cycle supporting the story of the Pangea brand: coming from the earth and going back to it. That’s what you can call Ecocentric.
The moulded hinged fibreboard clamshell holding the body care products, is made with 100% recycled, biodegradable, compostable, post-consumer paper called Astrolite PC 100 (130-lb carton paper weight) from Monadnock, while the clamshells are moulded by UFP Technologies with zero waste, glue or dyes. This Forest Stewarship Council-certified paper undergoes chlorine-free processing and is uncoated. Colorado Blue Spruce tree seeds are embedded in the fibres of the carton sidewalls so that after being unpacked, the empty gift boxes can be buried to plant the seeds.
In the clamshell the products are cushioned with crinkle-cut kraft paper material also made with post-consumer recycled materials.
The FSC-certified wraparound labels, provided and offset-printed by Johnson Printing, also are made with Astrolite PC 100 (352-gsm label paper calliper) and are printed using vegetable-based inks. Two PMS colours are used to print the outside of the label, and one PMS colour is used on the inside. Adhesive strips on the inside of the labels are peeled off to allow manual, press-on application of the labels to the gift boxes. The copy on two sides of the band details the company’s, handcrafted, organic and cruelty-free manufacturing principles, and facts about the package as well as instructions on how to plant the seed-embedded cartons.