A Balance between Function and Attraction

90633-de-jaeger-snail-caviar “The function should simply be there while the “wow” factor takes over when you look at and touch the packaging. The packaging should also inspire an element of surprise when opened. This packaging breathes luxury and conveys the right feeling”, says Génebaud Gérandal, a designer at Studio Gérandal, which developed the new packaging for De Jaeger’s snail caviar.
Snail caviar? Yes, snail caviar. Created by French caviar farmer De Jaeger, ….. continue reading

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