Danimals Yogurt in CrushPaks


In May 2003, EverEdge IP (formerly Inveratek, Auckland/New Zealand) began the development of a revolutionary packaging technology for viscous foods such as yogurts, jellies, condiments and sauces. The challenge was simple: to update the fundamentally old technology currently used to package dairy and other viscous food products by focusing on modern consumers’ increasing demands for convenience and “on-the-go” products. The result was CrushPak.
CrushPak containers are moulded with accordion-style pleated sides from a standard polystyrene plastic with a small addition of rubberiser or elasticiser but in all other respects stock material. The packs are deliberately not labelled on the sides to allow the consumer to see the bellows of the accordion design.

With the ability to be manufactured on existing machinery, CrushPak can be made in virtually any dimension or shape like 30 gram packs, rectangles, ovals etc, and is suitable for most viscous products including jellies, fruit pulps, condiments, sauces, pastes and sorbets.

In 2006 New Zealanders were the first in the world to experience the CrushPak innovation, when CrushPak was exclusively licensed to Fonterra, New Zealand’s most important dairy producer.
A market study by Fonterrra for its flag ship brand ‘Fresh ‘n Fruity’ revealed that 5-to-12 year-olds dislike “spooning’ the fruity bits out of their yoghurt as they’d rather have a smooth yoghurt experience without the obligation to use a spoon. The answer was CrushPak, designed by award-winning brand design agency Dow Design and by Fonterra brought to the market under the product name ‘Splatz’.

The CrushPak, an accordion-like pack enabling the contents to be squeezed into the mouth eliminating the need for a spoon, was exactly what the New Zealand youngsters wanted to have. For the more civilised consumers wanting to use a spoon in the traditional way, the door is not closed.

And now the CrushPak package is entering the US-market, as the system is licensed to Dannon through EverEdge IP for its Danimals yoghurt products.

The Crush Cups are produced in Dannon’s plant using existing Arcil thermoform/fill/seal equipment. The cups continue to be thermoformed using polystyrene sheet.
The packs are deliberately not labelled on the sides so the consumer can see the bellows /accordion design and are put into a sleeve for storing at the shelves.

CrushPak promises material reductions of up to 35% due to container strengthening from the pleated sidewalls versus smooth-walled containers

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5 responses to “Danimals Yogurt in CrushPaks

  1. The Danimal Crusher product uses a number 6 plastic.

    This is what I have discovered about number 6 plastics and will no longer be buying this product for my children and will warn other mothers to do the same…and yes I did call to confront this with Danimal and they give you their FDA safe mumbo jumbo they read from the script.

    Number 6 Plastics:

    #6 – PS: polystyrene is used in takeout food containers, egg containers, and some plastic cutlery, among other things. It has been found to leach styrene–a neurotoxin and possible human carcinogen–and has been banned in cities like Portland, Ore. and San Francisco. Still, it persists and is not often recyclable in curbside programs, though some recycling centers will take it.

    • Hi Amy;

      I too am concerned with the #6 code on the bottom of the new dannon activia dessert containers. I just now found out with my first and last purchase today! I called dannon to express my concerns that they are using this plastic, plastic that has been banned from childrens bottles etc, a posible carcenogenic…Their response:”the integrity of their yogurt has been and will always be of most important concern. This plastic, the #5 and #6 has shown to be the best available to protect the yogurt…well what about the consumers health?

  2. It is not that hard to believe they and the FDA do not have our best interests at heart…in fact it is the complete opposite. A little research would shed much light on that.

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