The small size of the 9 oz (267 ml) bottle, accentuates the health aspect (portion control and calorie use) of this new organic, low-calorie drink for children.
Although the package will certainly attract the attention of adults, the unique design is created with the children’s market in mind. The bold, geometric shape – inspired by an upward-downward, three-dimensional Y – was enabled by the unique characteristics of blow moulding of the Eastar EB062 co-polyester resin from Eastman Chemical. Offering water-like clarity, this material was able to provide the wall-thickness necessary to withstand Y Water’s 185° F (85° C) hot-fill process and the durability to withstand rough handling and reuse by children.
The effect on the store shelves is further enhanced by the biodegradable hang tags, which are placed around the neck of the bottle. The labels contain cartoon-like drawings and humorous texts such as “Bone Water … because you don’t want your skeleton walking out on you.”
The drinking opening is closed with an aluminium seal, while a cap completes the package.
Y Water currently comes in four preservative-free, artificial colouring and sweetener-free formulations: Bone Water is enriched with calcium, fluoride and vitamins A, C and D; Brain Water has zinc, molybdenum and vitamins B6, B12 and C; Muscle Water features magnesium, potassium and selenium as well as vitamin A and C; and Immune Water has antioxidants and vitamins A, C and E.
The playfulness of Y Water is further conveyed with its capability to be reused as a toy or building blocks. Natural rubber connectors called “Y Knots” allow end-users to connect different packages into molecule-like formations. The reusability of the Y Water package as a creative medium for children prolongs the useful life of the package, making it a more sustainable concept
Eastar EB062 is free of Bisphenol A (BPA). The polyester family is regarded as the most environmental friendly of all plastics, because it can easily be recycled and processed for other purposes.
Y-Water accepts empty bottles for recycling.