The "kangaroo" bucket packaging

There are many consumer products, which consist of two components, and have to be packed separately as they have to be used separately, one after the other or mixed upon usage. Consequently they are often not properly used, because the consumer can’t find one of the components anymore or one is forgotten or neglected to be used. Following the successful introduction of the Eco-Cleaning Lab’s Twin by TricorBraun, the same company introduces a “kangaroo pack” for Avlon Affirm Hair Care. Just as ingenious as simple.

‘Hair Care Avlon Affirm’ is a two-step treatment for hair care, especially for hairdressing salons. The new 4-lb (1.8 kg) “kangaroo” bucket pack contains a “built-in space” in which a 4-oz (115 gr) pre-treatment bottle is stored. The content of the bucket is for the second treatment step. This merger of two packages avoids the problem that one of the bottles for the pre-treatment and the treatment itself, goes lost or is not used.

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With the ‘kangaroo’ design, allowing the second bottle easily to be clicked into place in the recessed space in the bucket, Avlon Industries, a manufacturer of hair care products for the ethnic market, hopes to have introduced a constructive way to execute the two-step treatment correctly, by functionally merging the packages of the two components. Hair stylists may no longer overlook the pre-treatment, and can no longer use the excuse that the pre-treatment bottle was untraceable or ergo just skip the pre-treatment and forget the bottle to use what may be the case with separate products.

The unique packaging promotes the attention the product gets on the store shelves from both hair stylists and ordinary consumers.
Designed by TricorBraun, the ‘kangaroo’ bucket is, in addition to the attractive marketing aspect and increased efficiency in hairdressing salons, also in two ways cost saving. It increases the efficiency in production, as the two products don’t need to be packed separately in shipping boxes and the new ‘kangaroo’ packaging diminishes costs in the distribution chain, as the shipping boxes can contain now a relatively larger quantity of product.

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info@amsteeman.com
© Weslley Murylo de Souza Steeman

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