15% of the world’s total of all known vegetal species (plants, trees) and 10% of all mammals are concentrated and trying to survive in the Amazon region.
This source of fresh air to the world, home to (besides man and animal) many super-fruits, medicinal plants and other useful species, will be destroyed soon. Between 2006 and 2007 11.224 km2 has been deforested – 20% less than in the period 2005-2006. Compare 2004 when one of the highest indices (27.379 km2)) in history had been registered. Hopeful? No! In the last 5 months of 2007 the devastating activities for prime wood, soy and cattle has been accelerated. Between Aug and Dec 2007 3.235 km2 has been cut down and satellite pictures show it could be twice as much.
It is no wonder that many individuals, research centre and companies are feverishly looking to the Amazon forest as a tremendous source for sustainable exploitation, which might stop the illegal activities that cause the destruction. Responsibility and sustainability are the keywords.
With the recent trends in healthy food, energy and fortification drinks, interest in Amazonian “superfruits” is growing. It’s little wonder that produce as açaí, coco, cupuaçu, buriti, acerola, pitanga, guaraná and medicinal plants as andiroba, are tagged with such superlatives as ”the next great super food”. I shall explain the names of the fruits and their significance in a later post regarding innovations in food. Just for now an example: Cupuaçu, described as a “pharmacy in a fruit”, is loaded with a variety of flavonoid polyphenols that act as antioxidants, including catechin and epicatechin (the same as in green tea) and quercetin, the polyphenol found in grapes and berries.
But it is not only the edible components which are extracted (in a sustainable way) from the Amazon rain forest. Since some years exquisite perfumes are created from this region, as well as the ingredients for a wide variety of shampoos and cosmetics.
The Indian smelling sticks in mind, Nutriphitos Cosméticos Ltda developed a similar product with the natural fragrance of the Amazon delta. The “Perfume para ambiente” (Perfume for the ambiance) releases its fragrance through the capillarity of the wooden sticks which stay in contact with the perfumed liquid. It lasts up to 5 months.
To market the new product, art director Rodrigo Teixeira of ZehDesign created a packaging holding the bottle with the olfactory liquid and functioning as a display. The wooden sticks are positioned at the side of the packaging fixed with a sisal rope, as a show-off to the costumer.
Not surprisingly this packaging won the Prêmio ABRE in Brazil.
Every single item of this product is natural and sustainable, highlighting the closeness to nature of this brand. The Vitacarta 300 g/m2 card board box is made from 100% recycled material and offset printed.
© Weslley Murylo de Souza Steeman